ENTREPRENEURIAL LEARNING AND MARKET EXPERIMENTATION IN MSMES: BALANCING OPPORTUNITY, EVIDENCE, AND RISK. Journal of Jabar Economic Society Networking Forum, [S. l.], v. 2, n. 1, p. 41–50, 2025. Disponível em: https://jesocin.com/index.php/jesocin/article/view/84.. Acesso em: 6 oct. 2026.