SERVICE QUALITY LEARNING AND CUSTOMER RETENTION IN MSMEs: A DYNAMIC CAPABILITY APPROACH. Journal of Jabar Economic Society Networking Forum, [S. l.], v. 2, n. 3, p. 31–40, 2025. Disponível em: https://jesocin.com/index.php/jesocin/article/view/93.. Acesso em: 23 aug. 2026.