MARKET ADAPTATION AND CUSTOMER VALUE IN SMALL ENTERPRISES: LINKING INSIGHT, EXPERIMENTATION, AND STRATEGIC FLEXIBILITY. Journal of Jabar Economic Society Networking Forum, [S. l.], v. 2, n. 6, p. 35–45, 2025. Disponível em: https://jesocin.com/index.php/jesocin/article/view/105.. Acesso em: 20 aug. 2026.