INTEGRATING MARKETING PERFORMANCE AND FINANCIAL DISCIPLINE: A VALUE-BASED MANAGEMENT FRAMEWORK FOR SUSTAINABLE GROWTH. Journal of Jabar Economic Society Networking Forum, [S. l.], v. 3, n. 9, p. 11–20, 2026. Disponível em: https://jesocin.com/index.php/jesocin/article/view/128.. Acesso em: 9 sep. 2026.