DYNAMICS OF ADVERTISING AND INCENTIVES IN INCREASING SALES OF SUPERIOR PRODUCTS: ANALYSIS OF ITS INFLUENCE ON CONSUMER PREFERENCES AND RETAILER STRATEGIES. Journal of Jabar Economic Society Networking Forum, [S. l.], v. 1, n. 4, p. 1–15, 2024. Disponível em: https://jesocin.com/index.php/jesocin/article/view/18.. Acesso em: 15 aug. 2026.