MOTIVATING CONSUMERS TOWARDS A COMMON GOAL: A PERSUASION STRATEGY RELYING ON FACTSOR EMOTIONS. Journal of Jabar Economic Society Networking Forum, [S. l.], v. 1, n. 5, p. 65–78, 2024. Disponível em: https://jesocin.com/index.php/jesocin/article/view/28.. Acesso em: 14 aug. 2026.