“DIGITAL CUSTOMER ENGAGEMENT AND OMNICHANNEL CAPABILITY IN MSMEs: A CONCEPTUAL FRAMEWORK FOR CUSTOMER VALUE AND BUSINESS RESILIENCE”, JESOCIN, vol. 1, no. 8, pp. 27–36, Jul. 2024, Accessed: Aug. 21, 2026. [Online]. Available: https://jesocin.com/index.php/jesocin/article/view/60