THE IMPACT OF OMNICHANNEL INTEGRATED MARKETING COMMUNICATIONS (IMC) ON RETAIL PRODUCT AND SERVICE SATISFACTION IN INDONESIA: AN ANALYSIS WITH AN OPEN ACCESS APPROACH. JESOCIN [Internet]. 2024 Feb. 4 [cited 2026 Feb. 9];1(3):33-48. Available from: https://jesocin.com/index.php/jesocin/article/view/16