OPTIMIZING DONOR ENGAGEMENT TO INCREASE GENEROSITY: STRATEGIESWHICH FOCUSES ON PROFILE DIVERSIFICATIONAND INDIVIDUAL NEEDS INCHARITABLE GIVING ENVIRONMENTTHE OPEN. JESOCIN [Internet]. 2024 Apr. 1 [cited 2026 May 14];1(5):24-36. Available from: https://jesocin.com/index.php/jesocin/article/view/25