CUSTOMER-CENTRIC INNOVATION AND BUSINESS RESILIENCE IN MSMEs: LINKING MARKET SENSING, TRUST, AND ADAPTATION. Journal of Jabar Economic Society Networking Forum, [S. l.], v. 2, n. 2, p. 21–30, 2025. Disponível em: https://jesocin.com/index.php/jesocin/article/view/87.. Acesso em: 22 aug. 2026.