CUSTOMER-CENTRIC INNOVATION AND BUSINESS RESILIENCE IN MSMEs: LINKING MARKET SENSING, TRUST, AND ADAPTATION
Keywords:
MSMEs, Customer-Centric Innovation And Business Resilience, Dynamic Capabilities, Organizational Learning, Business ResilienceAbstract
This conceptual paper develops an integrative framework for customer-centric innovation and business resilience in micro, small, and medium enterprises (MSMEs). It synthesizes established literature on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial ecosystems. The analysis explains how market sensing, customer knowledge, service experimentation, trust building, and adaptive resource allocation can be organized into proportionate managerial routines. No primary survey, interview, experimental, or statistical data are claimed. The framework proposes diagnosis, capability mapping, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention as a cumulative cycle. Implications are developed for owner-managers, support institutions, and future empirical research.
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Copyright (c) 2025 Nyoman Dwika Ayu Amrita, Ricky Agusiady (Author)
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