DIGITAL MARKET INTELLIGENCE AND CUSTOMER VALUE CREATION IN MSMEs: AN INTEGRATIVE DYNAMIC CAPABILITY FRAMEWORK
Keywords:
MSMEs, digital market intelligence and customer value creation, Dynamic Capabilities, Organizational Learning; Business ResilienceAbstract
This conceptual paper develops an integrative framework for digital market intelligence and customer value creation in micro, small, and medium enterprises (MSMEs). It synthesizes established literature on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial ecosystems. The analysis explains how customer feedback, service recovery, process learning, trust formation, and continuous adaptation can be organized into proportionate managerial routines. No primary survey, interview, experimental, or statistical data are claimed. The framework proposes diagnosis, capability mapping, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention as a cumulative cycle.
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Copyright (c) 2025 Finny Redjeki, Maya Ariyanti (Author)
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